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ARE YOU LOOSING CLIENTS THROUGH POOR COMMUNICATION?
e-newsletters are one of the most cost-effective means of retaining existing clients.

 

 

Did you know that that on average, a typical UK business could loose as many as 1/5th of it's customers every year? If your annual turnover is £100k this would equate to an annual reduction in revenue of £20k.

That's 20%, which means that you have to work harder, generate more new customers and spend heavily on creating interest ... just to stand still! Wouldn't it be better if you could find a way of preventing those 20% from leaving you in the first place?

If you would like to improve your customer loss rates keep them informed with an e-newsletter, a proven cost-effective vehicle for successful client retention.

 

1. Cost - It is easier and cheaper to retain an existing client than to secure a new one.

2. Reputation - High retention rates demonstrate stability and customer satisfaction to new prospects.

3. Revenue - Research shows that average customer orders increase the longer a customer stays with you.

4. Productivity - Established customer relationships are good for staff morale and consequently productivity.

1. Profile - Raise the profile of your staff to experts in their filed.

2. Loyalty - Create loyalty in your clients through familiarity with your organisation.

3. Add value - Increase the value of your service by providing interesting and informative articles relevant to your industry.

4. Cross selling - Increase revenue by informing clients of the breadth of services you offer and keep them in touch with special promotions.

 

 

Cruzing e-publishing can produce effective e-newsletters to help you retain existing clients and cultivate new prospects.

For a free quote contact sales@cruzing.biz

If you respond to this e-flyer within the next 7 days you will be eligible for 1 hour of free consultancy time.

"The cost of securing a new client is on average five times that of retaining one – so it is important to maintain your existing client portfolio profitably, and to ‘grow’ each existing client account wherever possible." P Rea Director of Rea-TMA Mkting Group.
Cruzing e-publishing 0114 220 6089 www.cruzing.biz
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