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ISSUE 2 OCTOBER 2003
Other articles in this issue;	e-VOLVE UPDATES
e-VOLVE Return to Introduction	There has been much to keep you updated upon since the half way mark of the year and we'll let you know in more detail shortly.  But perhaps one of the most important and not particularly publicised issues that is potentially concerning businesses is the change in regulations regarding e-mail marketing. Originally timetabled for the end of October the introduction of new legislation will now take place on the 11^th December 2003. Under the new rules you will no longer be able to send un-solicited e-mails to promote your business and services. Whilst you may celebrate the reduction of SPAM in your inbox, you must also take measures to ensure that your sales and marketing team are not breaking the rules. Return to Introduction
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NEW DEADLINE FOR ANTI-SPAM REGULATIONS
Many companies have recognised e-mail as a highly productive and cost effective means of marketing and communication. However the inclusion of an unsubscribe feature will no longer be enough to satisfy the new Directive on Privacy and Electronic Communications. Information from the DTI states ‘that unsolicited commercial e-mail (UCE) and SMS to individual subscribers is subject to a prior consent requirement, so that it may only be sent if the recipient has agreed in advance. There is an exception to this rule in the context of an existing customer relationship, where companies may continue to market their own similar products and services on an “opt-out” basis’ That means that you need to have obtained permission to include an individual in your mailing list, unless that person has demonstrated an interest in your products or services previously. You will still need to include an opt-out feature. Although guidance on the regulations is not due to be released until early November, the current indications interpret ‘existing customer relationship’ to include the following; · Existing clients · Former clients · Prospects who have requested brochures, quotes etc · Details collected at trade shows and exhibitions To find out more information check the DTI Web site, where you can find a full transcript of the Legislation or send your details to cdpd@dti.gsi.gov.uk to register for updates on this subject and a copy of the Guidance on the Regulations when it is released. Rebecca Cruz, Contributing Editor
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e-mail : evolve@e-genuity.co.uk	telephone : 0114 241 4966	web : www.e-genuity.co.uk
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