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ISSUE 2 OCTOBER 2003
Other articles in this issue;	Ideas @ e-VOLVE
e-VOLVE Return to Introduction	Have you ever thought about what offering an outrageous guarantee could do for your business? Some companies have literally transformed their fortunes - and their industries - by offering extraordinary guarantees. For example, Domino Pizza single-handedly reinvented the fast food industry in the US by offering ‘Fresh, hot pizza delivered to your door in 30 minutes or you don’t pay’. Read on to find out how to make your Guarantees the best in your industry, or come along to the October Ingenuity Forum, and take part in the interactive platform and business surgery on Guarantees. Return to Introduction
The e-VOLVE Archive The secrets of pricing for profit
e-VOLVE Updates New deadline for anti-spam regulations
Consensus @ e-VOLVE What do you need to know?
Ingenious @ e-VOLVE Are you master of your own destiny?
DO YOU WANT TO GUARANTEE YOUR SUCCESS?
Closer to home, holiday company Thomson now guarantees that if you are not happy with your hotel, they will immediately fly you back home and refund every penny. Will it cost Thomson a fortune? Probably not. Think about it. Would you want to disappoint your family by bringing them home on day two of their holiday? I certainly wouldn’t. Will it have a dramatic effect on their sales and profits by making many more people switch to Thomson? I think so! If your business is good - and I know it is - how could you dramatise the fact by offering extraordinary guarantees? Guarantees that are better than anybody else’s in your industry? Guarantees that will bring customers flocking to your door? Give me a call on 0114 241 4966 and I’ll give you some more examples of how other companies are using guarantees to become much, much more successful. I’ll also share with you three key questions that will help you to identify the extraordinary guarantees that your business could start to make extraordinary profits from.
More great ideas Other businesses offering extraordinary guarantees include: First Direct (Guaranteed 24 hour banking, 365 days a year), Tesco (who’ll refund anything - including customers who don’t like the way fish from the fresh fish counter looks at them!) and TGI Fridays (where, if your lunch isn’t on the table in 10 minutes, you don’t pay!) The key to creating extraordinary guarantees, according to business guru Michael Gerber, is to “Make a promise your customer wants to hear - a promise that no-one else in your industry dares to make - and then deliver on that promise better than anyone else around”
	Return to Introduction
OCTOBER EVENT
GUARANTEES – 28th October more information Imagine how much more successful your business would be if you could establish... the 7 key factors you must consider to maximise the effectiveness of your guarantees to give you bigger sales and profits the 4 types of guarantee – and which one is most appropriate for your business how to use them to create breakthrough gains in quality Mail us at forum@e-genuity.co.uk and we’ll send you a booking form to complete.
e-mail : evolve@e-genuity.co.uk	telephone : 0114 241 4966	web : www.e-genuity.co.uk
newsletter produced by Cruzing e-publishing www.cruzing.biz
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