e-publishing v printing
Maximise the potential, minimise the costs.

E-publishing offers even the smallest of companies the opportunity to keep their clients informed without the need for huge promotional budgets.

The electronic production and delivery of newsletters and flyers will dramatically reduce your costs and considerably speed-up the process from concept to delivery. For either electronic or printed newsletters and flyers it is necessary to produce copy, create a design and distribute the publication.

With printed publications the additional costs will also include printing, postage, and envelopes to say nothing of the manpower involved to facilitate this.

Not only does electronic production reduce cost, by obviating the need for these processes it also takes far less time. Faster production gives you the ability to get the message out faster and keep ahead of the competition.

In addition to the reduction in time and cost the other advantage of e-mail V printing is that it is a more effective medium.

Research suggests that recipients are much more likely to respond to electronic direct mail than the printed alternative. It is much easier to click a link than pick-up a pen and write!

If your organisation has a website, the e-publication can contain links to the relevant places on your site thereby leading your clients directly to your strongest marketing tool.

E-publishing also gives a greater opportunity to customise publications into smaller groups as the only additional cost lies in amending the text and separating the mailing list into categories.

For printed publications not only do the text amendments and list management have to be considered, but also the escalating print costs as reproduction prices are so much greater for smaller print runs.