CRUZING NEWSLETTER

TAKING A LOOK AT ePUBLISHING AND HOW IT CAN BENEFIT YOUR BUSINESS

Who needs a newsletter? printed or electronic, how does a newsletter benefit a business.

Seven points to consider when producing an eflyer our tips to maintain your focus in planning a successful email campaign.

Internet direct marketing is estimated to be 60-65% cheaper than traditional direct marketing.

-         Yankee Group

The regulations state that if a company ‘obtains from its customers their electronic contact details for electronic mail, in the context of the sale of a product or a service .. the same natural or legal person may use these electronic contact details for direct marketing of its own similar products or services’

So for a contact to be considered legitimate they must have demonstrated an interest in your company and the services it offers eg. companies who have contacted you in the past or given their details in response to previous marketing activity, trade shows etc.

e-newsletters are one of the most important developments in marketing in recent years.

Use your enewsletter to demonstrate your company's knowledge and strengthen its reputation.

e-newsletters from as little as £150 per month

http://www.cruzing.biz

With eighty percent of professionals and managers using the Internet, and seventy percent of those in sales, technical, or administrative support positions, e-marketing can harness that potential and channel it into your business, boosting your companies exposure and increasing sales.

A special introductory offer of 25% off their standard epublishing prices, makes enewsletters from Cruzing the affordable way to raise your company profile.

Email newsletters are a powerful communications and marketing device. Much cheaper than their printed predecessor to produce and distribute, the number of companies using enewsletters is set to increase dramatically over the next few years.

A cost-effective means of getting information to clients, prospects, partners and staff, a well constructed enewsletter will keep you in touch with the people who are most important to your organisation.

For more information on the services offered by Cruzing visit their web site at http://www.cruzing.biz.

Cutting out these elements from the production programme will not only save money but also the time spent on these tasks.

If reduced costs and faster turn-around are not enough to bring about a move to e-publishing, the added benefit of a more positive response from recipients should begin to turn your head.

An article in DMNews (2003) reported that in 2002, IBM’s software group sent nearly 300,000 messages in 60 separate e-mail campaigns for customers and prospects who had registered an interest at ibm.com.

They found that the response rates from e-mail were significantly higher than for traditional direct mail.

The article reported Mark Rosen, VP of integrated marketing communications at the software group as saying: ‘One and a half percent is what we typically have seen from direct mail. The 4.1% we saw from e-mail…[is] close to three times [better].

In a business-to-business environment, email newsletter marketing offers enormous potential. It is estimated that sixty percent of employed people have Internet access at work and Internet use in the workplace is growing at a vigorous 54 percent rate annually.

With eighty percent of professionals and managers using the Internet, and seventy percent of those in sales, technical, or admin support positions, e-newsletters can provide a direct channel to the all important decision makers.

Research into the efficiency of e-mail marketing campaigns has shown that they are significantly more effective in eliciting a response than the traditional direct mail alternative. Response rates to e-mail campaigns are greatly affected by the provenance of the list used.

Un-solicited e-mail 2%

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If you have any questions or comments regarding the subjects in this publication or issues you would like to see addressed in the next edition please send them to info@cruzing.biz

A carefully constructed enewsletter helps your company demonstrate stability and earn trust among your readers by providing information your readers find important to their business.

enewsletters should not be used as a vehicle to deliver the hard selling messages, but as a means to respectfully gain your prospects and clients attention and build your company’s reputation.

If you're planning to send an an eflyer consider the following during your planning process.

Target – Who would you like to read it? Will they find it interesting enough to read.
Subject – Consider your subject line carefully, it is the deciding factor for recipients to open or not.
Timing – Is the offer time critical? Are you trying to maximise on your boom period, or boost your slumps?
Content – Keep the message clear and position it at the top of the message.
Response – If you expect a response ensure that it is as easy and cheap as possible for recipients to do so.
Personalise - Personalising your messages will increase the response rates significantly.
Follow-up – This is just the beginning, continue the dialogue to move prospects into sales.

Cruzing, 62 Folds Crescent, Sheffield, S8 0EQ Tel : 0114 220 6089 e-mail : info@cruzing.biz web site : http://www.cruzing.biz/